Search engines Google, Yahoo and Microsoft informed the Supreme Court on Monday that they have taken several measures to block all information relating to sex determination. This is in response to an ongoing case where a PIL was filed against the search engines regarding the display of advertisements of sex determination kits and clinics. The matter has been listed for disposal on 16 November.
‘Gender selection’, ‘prenatal sex determination’ terms to be removed from keyword search.
The search engines have agreed to a list of 22 words which will be removed from the keyword search. This means that a person typing phrases such as ‘gender selection’, ‘gender selection kits’, ‘prenatal sex determination clinics’, and so on will not receive any autocomplete predictions on Google. As a result, though this information will still be available on the internet, it will be harder to search for on search engines.
The search engines have agreed to a list of 22 words which will be removed from the keyword search. This means that a person typing phrases such as ‘gender selection’, ‘gender selection kits’, ‘prenatal sex determination clinics’, and so on will not receive any autocomplete predictions on Google. As a result, though this information will still be available on the internet, it will be harder to search for on search engines.
Interim measures to block the sex determination ads were first passed by the Supreme Court in January 2015. Now, advertisements relating to these issues have been banned completely. In addition, the search engines will now display a warning to users searching for these terms, stating that this issue is in violation of laws in India.
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