Apple seems confident that its next generation iPhone 7 — which is just a day away from launch — is going to be a huge success as the company has reportedly increased orders of the components needed to manufacture the handset by 10%.
“It is also well known that non ‘s’ year variants of iPhone create more excitement and have performed well than ‘s’ variants, which the company also experiences year-on-year,” The Next Web reported on Tuesday.
The timing of the move is interesting as Samsung had announced the global recall of its flagship premium device Galaxy Note 7 over battery faults and Apple is hoping to steal a number of its loyal customers.
Although the exact reason for the increase in demand remains is still unclear.
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